Who we are!

Storytelling PR LTD is an Edinburgh based PR company working with arts and culture across Scotland, the UK and in Australia at the Adelaide and Perth Fringe Festivals.  

Storytelling PR LTD is run by Miriam Attwood, Director of the company. The team is made up of five highly skilled PR and marketing professionals – we work collaboratively on all projects, so while each campaign/project is led by a single staff member, we do not work with a system of ‘accounts’ and ‘account managers’. The team at Storytelling PR works symbiotically to get the most out of our contacts, knowledge and creativity. This has enabled us to get some truly impressive coverage for our clients and it makes each day in the office much more open and interesting.

We have excellent experience working with the Scottish industry, citing our work as Summerhall’s PR team for six years and witnessing and working for incredible growth to one of the leading arts venues in Scotland. We run the Summerhall press office throughout the year and in the lead up to and during the Edinburgh Festivals. Working for and with Summerhall has enabled us to use the best of our cross-purpose skills in digital marketing and traditional PR to ensure the venue grows in reputation alongside ticket sales and people through the doors.

We have also had the pleasure of working alongside some of Scotland’s leading producers on a long-term basis, who come to us for all their PR / Marketing advice and implementation on projects of a broad range of topics and artists’ work.

Here is a run-down of each member of the team’s experience


Miriam Attwood (Founder, Director + PR Expert)

Miriam has worked with some of the biggest names in Cabaret, Music and Theatre at Storytelling PR. Before founding the company in 2013, Miriam held positions at The National Galleries of Scotland (Press Officer 2012 – 2015), Citizens Theatre, Glastonbury, Edinburgh Festival Fringe (Media Manager 2009 – 2012) and the Adelaide Fringe Office.

At Storytelling PR she has worked very closely with Courtney Act, Jenna Watt, Leah MacRae, Gary Tank Commander, Theatre Gú Leor, Pussy Riot (and Masha Alyokhina), Idlewild, as well as running campaigns for Annie Lennox, Charlotte Church, Briefs Factory and more.

Miriam is the lead contact for all of the companies with ‘bricks and mortar’ venues: Summerhall Edinburgh, Briefs Factory, The Beacon Greenock (2018) and has extensive cross-over marketing and PR experience. With a huge focus on matching theatre and performance with an audience whether that be in national or local papers, on the radio or through Facebook.


Mim Black (PR Expert):

Mim Black has been with Storytelling PR for 5 years, as one of ‘The Mims’. Her PR knowledge is only second to her commitment to learning more about how we improve our client’s coverage and reach with the right outlets. She has overseen campaigns for Summerhall, Pecs Drag Kings, Berlin-based producer Aurora Nova, Feral, Islander: A New Musical, Jo Clifford, Hot Brown Honey and more. Mim is a well-rounded PR and marketing professional, running campaigns both for large venues and also The Beacon, Greenock over Autumn, Winter and Christmas 2018. In a voluntary capacity, she coordinates media teams for Scottish environmental and social change organisations.


Harry Harris (PR Expert):

Harry Harris moved to Edinburgh in 2016 when Storytelling PR snapped him up to join the team part-time alongside writing and performing music under his own name. Harry has also written extensively across music and culture media for The Telegraph, The Skinny, Nylon, Vice, and New Statesman to name but a few. Harry has overseen campaigns for Faith No More’s Roddy Bottum, Nothing Ever Happens Here, Southern Exposure Summerhall and Canada Hub (Edinburgh Festival Fringe). Harry has community management experience across all social media channels and has run many of our social media advertising campaigns alongside local tours.


Emma Costello (PR Expert):

Emma Costello joined the Storytelling PR team in April 2019. She is a very experienced Comms Expert who is moving back to Edinburgh after some time working in Melbourne at the Melbourne International Festival, Melbourne Comedy Festival, Next Wave Festival, Melbourne International Film Festival, the Australian Pavilion at the Venice Biennale, alongside extensive comedy, music and theatre clients for agencies such as Common State and TS Publicity. Emma worked in Scotland with Material Glasgow and ran the T in the Park coverage, worked on Beck’s Fusions and the Bank of Scotland Edinburgh Fireworks, she has also held positions as Press Manager at Gilded Balloon Edinburgh. Emma has an extensive knowledge of the PR landscape in Scotland, and a strong awareness of how marketing and PR are integral to arts campaigns.


Eleanor Bally (PR and Digital Marketing Expert):

Originally from Australia, Eleanor joined the Storytelling team in July 2019. Eleanor has worked in various digital marketing and PR roles for the National Galleries of Scotland, the Edinburgh International Festival, Regional Arts Victoria and the Melbourne Theatre Company. As Marketing and Publicity Manager at Regional Arts Victoria, Eleanor worked closely with regional artists and arts organisations to strengthen their online presence and build effective, thoughtful digital marketing campaigns. Interested in the possibilities of partnership marketing and social media PR, Eleanor is passionate about helping artists and arts organisations to connect with new audiences and build their profiles.



“The best feminist PR company in the UK.” – Susan Worsfoldaward winning theatre director of The Gospel According to Jesus, Queen of Heaven

“Miriam is great. Storytelling PR love biscuits and Cher, probably about the same amount. Make sure to have nice images so my pals can do their jobs easily. Thank you.” – Harry Clayton-Wright 

Miriam combines the fierce get-it-done-ness that you want in your PR with an intuitive and sensitive approach to the process of matching artists with the right audiences and tastemakers. She’s super smart and super cool. She’s enthusiastic and she’s savvy. She loves what she does and she loves her clients. I work with her whenever I can.” – Deanna Fleysher – performer, director, clown, hero, heroine.

“If Absolutely Fabulous ever created a publicity guru, it would be Miriam Attwood. She has the panache. She has the connections. She has the glam. But unlike her potential Ab Fab version, Mim is real, and she cares a lot about the artists she works with. She is passionate and puts her heart into the projects she is working on. You always feel like you have a giant team of sassy cheerleaders in the audience when she comes to your shows.” – Barnie Duncan – numero Juan performer