Storytelling PR is an Edinburgh-based arts PR company specialising in big, risk-taking, revolutionary live performance.
With a portfolio including Pussy Riot, Theatre Gu Leòr and Feral, Storytelling PR runs the year-round Summerhall press team, regularly work on extensive UK touring theatre, and know Scotland’s arts scene – including the Edinburgh Festival Fringe – inside-out.
The team is made up of Miriam Attwood, Mim Black, Harry Harris, Emma Costello and Eleanor Bally. While all our projects have a campaign lead, we work collaboratively to get the most out of our contacts, knowledge and creativity. This has enabled us to get some truly impressive coverage for our companies and it makes each day in the office much more open and interesting.
Headed up by our Founder and Director Miriam Attwood, we have excellent experience working with the Scottish industry. As Summerhall’s PR team of six years, we have witnessed and worked for incredible growth in one of the leading arts venues in Scotland. We run the Summerhall press office throughout the year and in the lead up to and during the Edinburgh Festivals. Working for and with Summerhall has enabled us to use the best of our cross-purpose skills in digital marketing and traditional PR to ensure the venue grows in reputation alongside ticket sales and people through the doors.
We have also had the pleasure of working alongside some of Scotland’s leading producers on a long-term basis, who come to us for all their PR / Marketing advice and implementation on projects of a broad range of topics and artists’ work.
Here’s a little bit about more about the team…
Miriam Attwood (Founder, Director + PR Expert)
Miriam has worked with some of the biggest names in Cabaret, Music and Theatre at Storytelling PR. Before founding the company in 2013, Miriam held positions at The National Galleries of Scotland (Press Officer 2012 – 2015), Citizens Theatre, Glastonbury, Edinburgh Festival Fringe (Media Manager 2009 – 2012) and the Adelaide Fringe Office.
At Storytelling PR she has worked very closely with Courtney Act, Jenna Watt, Leah MacRae, Harry Clayton-Wright, Gary Tank Commander, Theatre Gú Leor, Pussy Riot (and Masha Alyokhina), as well as running campaigns for projects with Annie Lennox, Charlotte Church’s Pop Dungeon and more.
Miriam is the lead contact for all of the companies with ‘bricks and mortar’ venues: Summerhall Edinburgh, Quiet Riot, The Beacon Greenock (2018) and has extensive cross-over marketing and PR experience. With a huge focus on matching theatre and performance with an audience whether that be in national or local papers, on the radio or through Facebook.
Mim Black (PR Expert):
Mim Black has been with Storytelling PR for 5 years, as one of ‘The Mims’. Her PR knowledge is only second to her commitment to learning more about how we improve our client’s coverage and reach with the right outlets. She has overseen campaigns for Summerhall, Pecs Drag Kings, Berlin-based producer Aurora Nova, Feral, Islander: A New Musical, Jo Clifford, Hot Brown Honey and more. Mim is a well-rounded PR and marketing professional, running campaigns both for large venues and also The Beacon, Greenock over Autumn, Winter and Christmas 2018. In a voluntary capacity, she coordinates media teams for Scottish environmental and social change organisations.
Harry Harris (PR Expert):
Harry Harris moved to Edinburgh in 2016 when Storytelling PR snapped him up to join the team part-time alongside writing and performing music under his own name. Harry has also written extensively across music and culture media for The Telegraph, The Skinny, Nylon, Vice, and New Statesman to name but a few. Harry has overseen campaigns for Faith No More’s Roddy Bottum, Nothing Ever Happens Here, Southern Exposure Summerhall and Canada Hub (Edinburgh Festival Fringe). Harry has community management experience across all social media channels and has run many of our social media advertising campaigns alongside local tours.
Emma Costello (PR Expert):
Emma Costello joined the Storytelling PR team in April 2019. She is a very experienced Comms Expert who is moving back to Edinburgh after some time working in Melbourne at the Melbourne International Festival, Melbourne Comedy Festival, Next Wave Festival, Melbourne International Film Festival, the Australian Pavilion at the Venice Biennale, alongside extensive comedy, music and theatre clients for agencies such as Common State and TS Publicity. Emma worked in Scotland with Material Glasgow and ran the T in the Park coverage, worked on Beck’s Fusions and the Bank of Scotland Edinburgh Fireworks, she has also held positions as Press Manager at Gilded Balloon Edinburgh. Emma has an extensive knowledge of the PR landscape in Scotland, and a strong awareness of how marketing and PR are integral to arts campaigns.
Eleanor Bally (PR and Digital Marketing Expert):
Eleanor Bally moved to Edinburgh from Australia in 2018 and joined the Storytelling team in July 2019. She has worked in various digital marketing and PR roles across Australia and the UK. Notably, she has worked at the National Galleries of Scotland, the Edinburgh International Festival and Regional Arts Victoria. Eleanor is believes the best way to build a campaign is through creative collaboration. As Marketing and Publicity Manager at Regional Arts Victoria, Eleanor was proud to work closely with regional artists and organisations to build effective, thoughtful communications strategies. In a fairly predictable lockdown move, Eleanor is currently working on a mystery novel – look out Dan Brown!
“The best feminist PR company in the UK.” – Susan Worsfold – award winning theatre director of The Gospel According to Jesus, Queen of Heaven
“Miriam is great. Storytelling PR love biscuits and Cher, probably about the same amount. Make sure to have nice images so my pals can do their jobs easily. Thank you.” – Harry Clayton-Wright
“Miriam combines the fierce get-it-done-ness that you want in your PR with an intuitive and sensitive approach to the process of matching artists with the right audiences and tastemakers. She’s super smart and super cool. She’s enthusiastic and she’s savvy. She loves what she does and she loves her clients. I work with her whenever I can.” – Deanna Fleysher – performer, director, clown, hero, heroine.
“If Absolutely Fabulous ever created a publicity guru, it would be Miriam Attwood. She has the panache. She has the connections. She has the glam. But unlike her potential Ab Fab version, Mim is real, and she cares a lot about the artists she works with. She is passionate and puts her heart into the projects she is working on. You always feel like you have a giant team of sassy cheerleaders in the audience when she comes to your shows.” – Barnie Duncan – Numero Juan performer
Huge thanks to the brilliant Sally Lloyd, who looks after finance for Storytelling PR and is an Operations Manager in her other life (!) and computer genius Kate Amann who is our web expert and IT consultant.
Equality, Diversity and Inclusion
Storytelling PR’s aim is for our workforce to be truly representative of all sections of society and companies we collaborate with, and for each employee to feel respected and able to give their best.
You can read our full Equality, Diversity and Inclusion Policy here.