About Miriam

Miriam Attwood is the founder of Storytelling PR. She has ten years of experience in press relations and holds a degree in Drama & Theatre Arts with a concentration in Arts Journalism from Queen Margaret University. Miriam has held roles at some of the most prestigious arts organisations in Scotland: Media Manager at the Edinburgh Festival Fringe Society in 2009, 2010 and 2011, Press & Digital Officer at the National Galleries of Scotland 2011 – 2013 and positions at the Citizen’s Theatre Glasgow and Edinburgh’s Arts Venue Summerhall.

Since 2013, Storytelling has provided independent publicity to artists at the Edinburgh Fringe, working with huge productions, one-person shows, political theatre, and alternative comedy. Storytelling PR expanded overseas in 2015, joining forces with arts marketeer Peta Spurling-Brown to represent artists across three venues at the Adelaide Fringe Festival.

These days, Miriam is also undertaking non-exec director and trustee training in the charity sector, helping her better understand how to best apply her skills within charitable and not-for-profit organisations.

Miriam’s Story

Is that your daughter? the ladies at the theatre asked my mum, pointing to the little girl leaning forward on the edge of her chair. Yes, that was me. I’ve loved a show since I first learned to sit. I don’t need to be on stage; my ideal spot is always in the audience. A great story hypnotizes me. And I’ve always loved artists.

I first found my calling working in the press office at the Edinburgh Fringe, the biggest open arts festival in the world. I quickly saw that I could combine my love of theatre with my love of media. I realised I could help artists connect to their audiences, support great journalism, and still be the one sitting forward on the edge of her chair.

These days, I am thrilled to work with a wide range of individual projects. I come to the work with an insider mindset, having been on so many sides of the desk. I get incredibly invested in my artists and find true satisfaction in making sure that artists and audiences alike have the best experiences they can. It is wonderful to be part of a team—in the role I was born to play.

The Team

StorytellingPR is now three!

Mim Black joined Storytelling in May 2015 and went full time in May 2017. Mim has worked in some shape or form at Summerhall since 2011 – and has spent many hundreds of hours watching fringe shows. In 2017, she also started heading down to Adelaide for the Fringe.

Harry Harris joined the office early 2017 and has brought a new dimension to the company. Harry is an accomplished freelance journalist, writing for Nylon, Mel and The Skinny.



Miriam combines the fierce get-it-done-ness that you want in your PR with an intuitive and sensitive approach to the process of matching artists with the right audiences and tastemakers. She’s super smart and super cool. She’s enthusiastic and she’s savvy. She loves what she does and she loves her clients. I work with her whenever I can.

Deanna Fleysher – performer, director, clown, hero, heroine.

“If Absolutely Fabulous ever created a publicity guru, it would be Miriam Attwood. She has the panache. She has the connections. She has the glam. But unlike her potential Ab Fab version, Mim is real, and she cares a lot about the artists she works with. She is passionate and puts her heart into the projects she is working on. You always feel like you have a giant team of sassy cheerleaders in the audience when she comes to your shows.”

Barnie Duncan – numero Juan performer


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